Saturday 31st October 2020
讲座嘉宾 Guest speaker: Lena Lee 伦敦时装学院，伦敦艺术大学讲师，奢侈品牌顾问，时尚科技创业顾问。 Lena Lee 李善翔 currently lecturing at London College of Fashion, Fashion Business School at University of the Arts London. She is senior brand advisor to luxury brands, street wear brand and fashion tech on international market entry and digital marketing strategy. She has experience advising China leading companies include Lenovo, JD.com and Fosun. She is fashion contributor for a few leading China fashion and lifestyle magazines. Lena obtained her master’s degree in Business Administration (MBA) in the UK with distinction in Project Consultancy, and has qualifications in Marketing, Digital Marketing (Media and Branding) from the Chartered Institute of Marketing (CIM). Her strong passion in fashion has led her to undertake further studies in Merchandising and Buying at London College of Fashion, University of the Arts London, UK and A Study of the Fashion Industry at SDA Bocconi, Italy.